Doing something useful: a bit of good for nothing

What happens if you stick a bunch of creative people who’ve never met before in a room, give them a brief to come up with a brand identity and marketing strategy for a social enterprise, and tell them they have until the end of the day to finish it, but that there are no leaders and everyone should self-manage?

gfn2

On Saturday I went along to Good for Nothing where we did just that. I wasn’t really sure what to expect but the whole idea is to give some of your time and use your skills to do good for a social enterprise. The social enterprises come along with something they want help with, and they get access to a diverse group of people who want to do some good for nothing – in this case, most of whom hadn’t met before – and who aim to turbocharge a project by completing it in a day. There’s a briefing the night before to get you thinking about the problem, then you spend the whole of Saturday doing. Solving the problem. Coming up with ideas and doing stuff.

In this case the two organisations pitching their ideas to the group were Cowherd’s, a healthy vegetarian cafe which will run as a social enterprise in Salford and which wanted help with creating a brand and strategy, and Levenshulme market which was looking for a new website to better reflect the market and its stallholders. I opted for the cafe, not only because of my vegetarian leanings (which made this an easy choice), but also because I do strategy and brand a lot more than I do website building – I don’t really do code!

It was a great day – loads of creativity, working quickly with a lot of new people, all keen to help the organisation whose team we were supporting, and all just getting stuck in rather than debating or spending ages deliberating. And the results were fab – our Cowherd’s team created a logo, menus, business cards, paper bag designs, website wireframes and a marketing strategy in a day, while the Levy market group created an actual website – well, almost, I think they finished it on Sunday (as I’m writing this, it’s not live yet, presumably they need to transfer the domain over etc.) but come on, one day or a couple, it’s still pretty amazing! It’s ridiculous how much we got done, and Paula Maguire from Cowherd’s seemed genuinely really impressed with the designs and ideas she took away. As did the lady representing Levy market.

So people who are doing good (the enterprises) got something useful from a bunch of other people (us) doing good for them, and we got to solve a problem, meet a load of new interesting people and make some new contacts, as well as doing something more useful than what we’d usually do on a Saturday – we made a difference to someone just by sharing our time, which is a great feeling. I met a couple of ladies who work literally seconds away from my office, so we’re planning to do some ladies-who-Christmas-lunch soon, sounds like a good excuse to meet up again to me.

Big thanks to the guys at Good for Nothing who organised the whole thing, looking forward to the next one!

Fancy doing a bit of good for nothing? They’re on twitter and that, have a nosey.

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